Raahul Khadaliya, founder of A Basic Concept Design, talks passionately about sustainability and their brand, The Second Life. But the colorful product samples really catch our eye.
REDUCE, REUSE & RECYCLE
The recycled tire tube pouches, tool kits, felt notebooks, organizers, travel planners and packing paper stand out. It is hard to believe these products are all made of upcycled packaging, waste papers, film posters, tire tubes, and tetra packs. Instead, we see bright felt, textured rubber, and vibrant block prints.
COMING SOON: FULL STORY & PRODUCT COLLABORATION
We look forward to featuring products from The Second Life and finding ways to partner on future projects. Check back soon for our collaboration.
(All images courtesy of A Basic Concept Design @abcd.co.in)